Welcome to the home of Little Genie™ where we aim to provide you with the best possible product for your baby's most sensitive skin and the environment they will grow up in. We are a privately owned New Zealand company founded in 2007 by two Dads wanting to make a difference. Little Genie was named after our first daughter who is also the little baby on the front of all our packaging.
Our Little Genie™ Bio-range uses naturally derived ingredients where possible that are from sustainable and renewable resources and are not tested on animals.
All our products undergo numerous tests to ensure we have quality products that meet the claims we make on our packaging, with the laboratories we use having international certification to ensure our customers have confidence in the products we develop.
We proudly support the Royal Forest and Bird Protection Society of New Zealand to preserve what makes New Zealand so special for future generations.